Tracking Phone Calls

Tracking phone calls in your company, specifically your sales department could be very beneficial to the success of your business. You can analyze calls to determine where the flaws lie and where salesmen can improve. Take a look at customers that the sales team closed the sale with, and analyze the duration of the call for each. Make sure your sales team tracks every time they contacted each customer and logs their notes in the CRM system. Look at the data. How many calls did you have to make until you finally closed the sale? What time of day is the best time to reach your customers by phone? What triggered the customer to finally convert? Was there a promotion for the product (or service)? This is all very important. You can see where there are trends and what is working to close a sale. Additionally, you will understand how efficient your staff really is. You can track the total amount of time each employee spends on the phone every day, and how many phone calls each of them generate.

If you aren’t tracking your calls, I suggest you start now. The phone call data is a very valuable data set to gauge the performance of your sales staff, and to also understand the customer journey from the first call to the time they convert.

SMILE AND DIAL... AND TRACK YOUR CALLS!