Google Adwords

I want you to do a google search right now for “custom t-shirts.” Alright, now what do you see in the first four listings? You see the word “Ad.” This is because the four companies in those first four spots have paid money to be ranked high for the keywords “custom t-shirts” through Google AdWords.

Creating AdWord campaigns would be a great investment for your business. With a small budget, and the right keywords, you could bring your company’s website to the top of a search engine results page. Website visitors tend to stay within the first couple of pages, and start by clicking on the top search results. You could severely increase traffic to your website, and in turn increase business, and brand awareness.

Let’s go further into detail about Google AdWords. With Google AdWords, you can target an audience by location, and create your own budget for AdWords campaigns.

There are different types of ads to choose from with Google AdWords:

·      Search Ads: Your ad will appear at the top of a search engine results page

·      Display Ads: Your text and banner ads can be displayed on Gmail and across website within your targeted area

·      Video Ads: Your ad will display on YouTube at the beginning of videos

·      App Ads: You can promote your mobile app across the entire Google network

Display ads can be very effective if you choose

With Google Adwords, you can create engagement through website visits, store visits, phone calls, and app usage.

·      Website engagement: You can create remarketing campaigns based around products that customers have viewed. Advertisements with these products will now follow consumers around the internet in google ads.

·      Store visits: Create ads to target people who live within a certain distance of your store. Be sure to have your store’s location linked to google maps so that someone can easily find your store; feature directions from Google Maps.

·      Phone calls: You can create custom ads to display your company’s phone number only during store hours.

·      Mobile app: AdWords can help increase engagement on your app as you are searching new apps to download

There are so many features that AdWords has to help improve performance of your business:

·      Customer match: you can create custom ads targeted to each audience

·      Manager accounts: you have the ability

·      Keyword planner: this tools allow you to compare keyword search volume along with pricing

·      Display planner: this tool can help you place ads in targeted areas

·      AdWords editor: this tool can help you manage large AdWords accounts

Using Google Analytics for Google AdWords Performance

Google Analytics allows you to track the performance of your AdWords campaigns. With Google Analytics you can see the performance of each set of keywords, the number of clicks received, the total cost for each set of keywords, cost per click, the number of users, and the number of sessions. You can also look at transactions and revenue that your company received from the campaigns. Additionally, you can see the most popular search queries relating to your business, and you can also look at performance of retargeted ads, and which placements are performing well, and the height of engagement by demographic. Lastly, you can see which devices are showing the highest engagement for each of your AdWord campaigns.

You can use all of this data to understand which keywords are performing well, and if you should continue to spend your marketing dollars on certain keywords, in certain places, and within certain times. Use this data to create SMART (specific, measureable, attainable, realistic, timely) goals, and to make intelligent decisions to increase traffic to your website.