With regression analysis you can determine the relationship between
two variables. SAS enterprise miner is a great tool to use for this. You can
look at different variables and determine the expected confidence that someone
buying one item would buy another item. This can be useful in establishing a
store layout.
You could go about a store layout in two different ways:
1.
Put items that are likely bought together in the
same aisle.
2.
Put items that are likely bought with another item
spread throughout the store so that customers will actually walk throughout the
entire store.
Ever wonder why fruit and vegetables are on the opposite end
of a supermarket as dairy? This is because fruit, vegetables, and dairy are all
common items that consumers buy when they make their weekly trip to the supermarket.
Having these items on opposite end will drive someone to walk through the
entire store, hopefully picking up other items along the way. It wasn’t just a
coincidence. There was a strategy behind these grocery store layouts. It’s
amazing what you can do with data. I bet you didn’t even realize that data
could be used to shape a store layout!
Interesting read!
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