Data Analytics Tools

There are so many different data analytics tools nowadays; it is difficult to decide which tools to use. Each data tool has different capabilities. Some tools are preferred over others depending on what you are measuring, and how big your data set is. These software tools vary in level of productivity: exploratory tools, analysis and forecasting, and visual analytics. Some tools are very basic, while others are much more complex.

I would like to walk you through the options, and the benefits of some of some of the most popular data analytics tool:

SAS

This software offers many different products within the application to help analyze data, manage it, and also report data, offering many different options for presenting the statistics. Additionally, SAS offers their own training and certification to help customers better understand the software and further their expertise. SAS Academy is an elite educational program provided for data scientists. The academy offers hands-on learning, globally recognized certification courses, comprehensive training, a complete toolset, real-world case studies, and a personal coach.

Tableau

Tableau is business intelligence software that helps people understand their data and present it in an attractive fashion for everyone to comprehend. Tableau offers the benefits of fast analytics, automatically updated data, ease of use, smart dashboards, the ability to analyze data of any size, and the ability to share data very easily. Tableau is offered on a desktop platform, on a server, and also hosted online as a cloud-based software.

Domo

Domo is a computer software company that specializes in data visualization and business intelligence tools. Domo is capable of analyzing real-time data. The software is able to connect to hundreds of application to access data easily. These application include Google Analytics, Salesforce, MySQL, Oracle and more. Domo offers data solutions for sales, marketing, CEOs, finance, IT and other roles.

Qlik

Qlik is a software that allows to create dashboards, visualization and apps to analyze data in your business and help understand how your company is performing. Qlik offers a variety of products in desktop platforms, server, and also in the cloud. Qlik is a software that is very intuitive and visually appealing. It allows you to analyze data in real-time. The software is very simple to use, with a drag and drop feature. It does not require any coding. You do not need to be a data scientist to have a reasonable understand of the software. It is quite simple!

When choosing a data analytics tool, it is important to realize what you will be measuring, how the data will need to be presented and what capabilities you are looking for in a software tool. Of course, price and budget will come into play as well. Just be sure to do your research! One software tool may be very beneficial to one company, but may not have the same effect for another. You may need tools to decide which product is selling the best, or maybe you are analyzing data for prediction modeling. These tools are used in marketing, sales and all other departments of a business. A smaller company will likely need a much simpler software tool, whereas a larger company will need something more complex. These tools will be beneficial to determine how your company is performing and predicting future results. With data analysis you can see where your weaknesses lie, where your strengths are, and collaborate with your colleagues to define what changes need to be made in an effort to transform these weaknesses into strengths. The software tools above will allow you to share data through storytelling. Data storytelling communicated with data visualizations.

To learn more about big data tools, click here.