How Is My Social Media Performing?

Many people post content on their social media pages, but don’t evaluate the performance of their social presence. There are a few questions we should be asking ourselves. How do we measure success on our social media pages? What should our key performance indicators (KPIs) be? What are the goals we are trying to achieve? These are all questions that we should have the answers to. If you are not able to answer these questions, it is important and crucial that you find out these answers.

Below are some KPIs that are common among many companies:

ENGAGEMENT

Engagement could be classified as likes on your posts, shares, and comments. It is important to measure engagement to understand what posts are performing well, and alter your content based on the results.

TRAFFIC

When you link a post to a landing page, it is important to measure how many people are clicking through to the website.

FOLLOWING/LIKES

This may include likes on your company Facebook page, or followers on the LinkedIn page. Increasing a following on the social media sites will result in higher engagement on social posts as well.

Don’t just post random content. Analyze results, and create a content strategy around the high performing posts. Understand your audience and what makes them engage.